Tecovas, a direct-to-consumer western apparel retailer, has selected Generis Collective to oversee store design & construction for its planned 2024 openings, and assist with pipeline and program development for future store locations.

Tecovas launched as an online retailer in 2015 focusing on the rich heritage of Western wear for the modern consumer. Handcrafting the best western footwear, apparel, and accessories, Tecovas has grown rapidly since its founding as the first digitally native western brand. The company opened its first brick & mortar store in Austin in 2019. In the past five years, Tecovas has expanded to over 30 doors and counting across the U.S., and is the fastest-growing Western brand in the world.

Generis Collective will help streamline construction processes for the brand and assist with retail program development and acceleration for 2025.

Generis Collective works with visionary retail, destination and health & wellness brands who want to innovate the guest experience for more resonant human connection, while streamlining their buildout logistics. Unlike traditional construction management firms, Generis Collective curates a cohesive team of industry experts to develop a program from ideation to delivery, and functions as a single point of contact overseeing process, design, and execution.