We are Generis.

Sui Generis [adjective] – a Latin phrase that means “in a class by itself”, therefore “unique”.

We work with visionary retail, hospitality, healthcare, and entertainment brands to innovate the guest experience for a more resonant human connection while streamlining the buildout process.

We are a complete outsourced commercial property development solution, curating a cohesive team of industry experts to develop a program from ideation to delivery.

Our Story

Our beginnings are rooted in theme park development with our Founder Bob Laughrea starting his career over 30 years ago with Walt Disney Imagineering. Much of the Generis Collective ethos is built around the creativity, imagination, and vision that is exemplary of the best themed entertainment destinations. Bob moved to Apple Retail in the early 2000s and over 12 years he opened more than 75 stores worldwide – Generis Collective's foundation of efficient, strategic, and streamlined project management was solidified.

Today, Generis Collective has married the idea with execution, providing a comprehensive property development solution for visionary retail, hospitality, healthcare, and entertainment brands.

Our Story

Our beginnings are rooted in theme park development with our Founder Bob Laughrea starting his career over 30 years ago with Walt Disney Imagineering. Much of the Generis Collective ethos is built around the creativity, imagination, and vision that is exemplary of the best themed entertainment destinations. Bob moved to Apple Retail in the early 2000s and over 12 years he opened more than 75 stores worldwide – Generis Collective's foundation of efficient, strategic, and streamlined project management was solidified.

Today, Generis Collective has married the idea with execution, providing a comprehensive property development solution for visionary retail, hospitality, healthcare, and entertainment brands.

Our team are experts of unmatched experience and masters of many moving parts.

Bob Laughrea

Principal & Founder

Gina Herrera

Director of Operations

Ariel Gardner

Director of Marketing

David Van Wyk

Principal Project Development

Victor Esteban

Principal Planner

Justin Archer

Senior Development Manager

Lindsay Coleman

Development Manager

Liliana Smith

Assistant Development Manager

Mike Brady

Principal Design Management

Dean Smith

Principal Technology

John Dreher

Principal Project Controls

Tim Younkin

Project MEP

Nancy Downing

Director of Contracts

Roberto Mojica

Financial Analyst

Courtney Laughrea

New Media Coordinator

Cheryl Hardy

Director of Business Development

Interested in the collective?
Join our innovative team.

SEE CAREERS & PARTNERSHIPS

We lead every stage of the project.

We deliver experiences that stand apart.

Latest News & Insights

News • Jul 11 2024

Immerse Yourself: Inside the Phenomenon of Immersive Wellness

Read Article

News • Jun 26 2024

Start Your Engines: Car Shopping is Now a Dynamic Experience
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News • May 29 2024

Wayfair Opens its First Large-Format Store
Read Article

We want to build the future with you.

Generis Collective can be your single point of contact for all your property development needs- providing leadership across every stage of your project and managing all moving parts. Let’s connect and start transforming your guest experience.

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