Congratulations to our client Tecovas on their continued retail rollout this year!

Tecovas, an Austin, Texas, based western apparel retailer working with Generis Collective to oversee store design & construction, and assist with pipeline and program development for future store locations.

With 11 new stores in 2024, Tecovas opened this summer in San Diego; Philadelphia; Tampa; Nashville; Alpharetta, Ga.; and Dedham, Mass. This fall, Tecovas will open the doors to a new flagship in San Antonio, as well as other shops in California, Ohio, Texas and Tennessee.

Tecovas is adding three new states this year and expanding to the Northeast with their locations in Pennsylvania and Massachusetts. Tecovas is slated to end the year with 42 stores nationwide.

To learn more about Tecovas retail expansion, check out this great Footwear News article: “Inside Tecovas’ Retail Expansion Strategy: 11 New Stores Are Planned for This Year.”