news • Sep 10 2021

Formerly LOC Associates, Generis Collective Streamlines Commercial Property Development

New Name and New End-to-End Program Management Services


San Jose, Calif.; September 10, 2021 – After six successful years working with established and upstart brands to manage commercial property buildouts, LOC Associates has rebranded as Generis Collective, an inspiration-through-implementation turnkey property development firm. The name, based on the Latin phrase, “Sui Generis,” which means “in a class by itself” is indicative of Generis Collective’s unique business offering and fresh new take on spatial experiences.

Generis Collective works with visionary entertainment, retail, hospitality and healthcare brands who want to innovate the guest experience for more resonant human connection, while streamlining their buildout logistics. Unlike construction management firms, Generis Collective curates a cohesive team of industry experts to develop a program from ideation to delivery, and functions as a single point of contact overseeing process, partners and payment.

“I’m thrilled to officially launch Generis Collective,” said Founder & CEO Bob Laughrea. “Our motivation for this new name and business methodology was born of an obvious need in the commercial property development industry for a more comprehensive approach to project management – one that included ownership of design visioning all the way through to turnover.”

Generis Collective provides leadership across every stage of a development project and manages all moving parts, under one contract. Capabilities include:

  • Design
  • Real Estate
  • Program Strategy
  • Budgeting
  • Procurement
  • Pre-Construction
  • Construction
  • Opening
  • Post-Opening

Generis Collective helps its clients pursue ambitious growth goals in industries ranging from retail to hospitality to entertainment to healthcare. Past & present clients include Apple, Birchbox, Blue Bottle Coffee, Disney Theme Parks, Glossier, Google, Health First, Live Nation, Philz Coffee, Shinola, Stella McCartney, Tesla, Warby Parker and more. For more information, visit

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We want to build the future with you.

Generis Collective can be your single point of contact for all your property development needs- providing leadership across every stage of your project and managing all moving parts. Let’s connect and start transforming your guest experience.

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